A New Ice Cream Flavor as an S.O.S to the World
If a picture is worth a thousand words, how many words is a video is worth?
Ben & Jerry’s metaphor-climate messaging is powerful. While two degrees of warming may make a mess of an ice cream … it’s an absolute catastrophe for the planet and its inhabitants. In a few words: Save our Swirled. In an acronym: SOS.
Take a minute to watch this video and think about how you’ll personally get involved to affect innovative solutions toward climate action:
Thank you to Ben & Jerry’s for its continued climate leadership. And please join us in engaging your own communities on the Path to Positive.
Nothing says global warming like Ben & Jerry’s new climate-related ice cream
By Andrew Freedman | Mashable | 4 days ago
Ben & Jerry’s unveiled a new ice cream flavor aimed at raising awareness of the upcoming global climate talks in Paris in December. The flavor, “Save Our Swirled,” features the acronym “SOS” on the ice cream container.
The container also states, “If it’s melted, it’s ruined.”
The flavor consists of raspberry ice cream with marshmallow and raspberry swirls, along with dark and white fudge ice cream cones.
The company, which has long positioned itself as a progressive organization, is combining the flavor with a climate activism campaign.
For its part, Ben & Jerry’s is working with the activist group Avaaz to encourage people to sign a petition demanding strong action on climate change when diplomats meet in Paris in December to negotiate a new climate agreement. This agreement would go into effect in 2020.